Franchise Businesses Market: ZIP 01923
Opportunity Score
81
/ 100
Excellent
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 01923 is an urban area with low foot traffic. with a population of 27,778 and household incomes well above the national median ($117,072).
Area Profile
27,778
Population
$117,072
Median Income
+57% vs. national
Urban
Area Type
9.8/20
Foot Traffic
Very Car-Dependent
Median Age: 45.3 —
older demographic, may prefer sit-down options.
College-Educated: 35.2% —
balanced market for quality & value.
Competition
Franchise Businesses and related businesses in ZIP 01923.
8
Business Consultants
2.9 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$2,550
2BR Fair Market Rent
$2,004
Median Gross Rent
$610 K
Median Home Value
11
Bank Branches
$1.5 M deposits
Tips for Starting a Franchise Business in Massachusetts
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
- The median income here is $117,072. That gives you pricing room most markets don't offer. Don't underprice.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Related Businesses
- 8
- Bank Branches
- 11
vs. National Average
Median Income
+57% vs. $74,580
Walkability
-0.7 pts vs. national avg
Nearby Markets
01937
2.4 mi
Pop: 146
Walk: 9.7
01960
3.0 mi
Pop: 53,961
$95,173
Walk: 11.9
01949
4.6 mi
Pop: 9,727
$171,458
01983
4.7 mi
Pop: 6,535
$176,698
Walk: 7.5
01984
5.0 mi
Pop: 4,930
$187,652
Walk: 5.7
01915
5.7 mi
Pop: 41,656
$102,347
Walk: 14.2
01904
5.9 mi
Pop: 20,103
$100,597
Walk: 15.0
01970
6.5 mi
Pop: 44,115
$85,189
Walk: 14.6
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits