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Franchise Businesses Market: ZIP 20180

Opportunity Score
77 / 100 Good
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 20180 is an urban area with low foot traffic. with a population of 7,791 and household incomes well above the national median ($162,955).

Area Profile

7,791
Population
$162,955
Median Income
+118% vs. national
Urban
Area Type
6.3/20
Foot Traffic
Car-Dependent
Median Age: 42.2 — older demographic, may prefer sit-down options.
College-Educated: 39.4% — balanced market for quality & value.

Competition

Franchise Businesses and related businesses in ZIP 20180.

6
Business Consultants
7.7 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$2,380
2BR Fair Market Rent
$2,071
Median Gross Rent
$630 K
Median Home Value
1
Bank Branches
$89 K deposits

Tips for Starting a Franchise Business in District of Columbia

  • Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
  • Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
  • Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
  • Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
  • The median income here is $162,955. That gives you pricing room most markets don't offer. Don't underprice.

Quick Facts

Area Type
Urban
Foot Traffic
Car-Dependent
Related Businesses
6
Bank Branches
1

vs. National Average

Median Income
+118% vs. $74,580
Walkability
-4.2 pts vs. national avg

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Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits