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Franchise Businesses Market: ZIP 58202

Opportunity Score

38 / 100 Challenging

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 58202 is an urban area. with a population of 3,035 and household incomes below the national median ($29,464).

3,035

Population

$29,464

Median Income

-60% vs. national

Urban

Area Type

Median Age: 19.3 — young market, strong street food demand.

College-Educated: 1.7% — value-focused market, keep prices competitive.

Local cost levels affect space, labor, and operating expenses.

$1,320

2BR Fair Market Rent

$1,344

Median Gross Rent

Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Median income sits at $29,464. Price sensitivity is real. Build your model around volume or keep overhead minimal.