Franchise Businesses Market: ZIP 59868
Opportunity Score
27
/ 100
Challenging
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 59868 is an rural area with low foot traffic. with a population of 1,659 and household incomes below the national median ($48,409).
Area Profile
1,659
Population
$48,409
Median Income
-35% vs. national
Rural
Area Type
4.3/20
Foot Traffic
Very Car-Dependent
Median Age: 63.3 —
older demographic, may prefer sit-down options.
College-Educated: 21.4% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,320
2BR Fair Market Rent
$1,028
Median Gross Rent
$290 K
Median Home Value
1
Bank Branches
$52 K deposits
Quick Facts
- Area Type
- Rural
- Foot Traffic
- Very Car-Dependent
- Bank Branches
- 1
vs. National Average
Median Income
-35% vs. $74,580
Walkability
-6.3 pts vs. national avg
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits