Franchise Businesses Market: ZIP 68776
Opportunity Score
67
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 68776 is an urban area with moderate foot traffic. with a population of 15,034 and household incomes near the national median ($68,686).
Area Profile
15,034
Population
$68,686
Median Income
-8% vs. national
Urban
Area Type
10.9/20
Foot Traffic
Walkable
Median Age: 31.1 —
mixed-age market, broad menu appeal.
College-Educated: 9.4% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,070
2BR Fair Market Rent
$1,069
Median Gross Rent
$160 K
Median Home Value
6
Bank Branches
$290 K deposits
Tips for Starting a Franchise Business in Nebraska
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Bank Branches
- 6
vs. National Average
Median Income
-8% vs. $74,580
Walkability
+0.4 pts vs. national avg
Nearby Markets
51101
4.2 mi
Pop: 1,077
$18,103
51103
4.2 mi
Pop: 17,145
$57,212
Walk: 15.0
51111
4.5 mi
Pop: 48
$45,250
Walk: 12.5
68731
4.8 mi
Pop: 3,691
$85,815
51104
5.9 mi
Pop: 22,792
$74,984
Walk: 12.7
57049
6.3 mi
Pop: 7,814
$93,239
51105
6.4 mi
Pop: 10,726
$46,940
Walk: 15.1
51106
9.1 mi
Pop: 28,381
$74,486
Walk: 12.2
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits