Franchise Businesses Market: ZIP 78344
Opportunity Score
40
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 78344 is an urban area. with a population of 419 and household incomes above the national median ($89,750).
Area Profile
419
Population
$89,750
Median Income
+20% vs. national
Urban
Area Type
Median Age: 35.7 —
mixed-age market, broad menu appeal.
College-Educated: 12.4% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$990
2BR Fair Market Rent
$88 K
Median Home Value
Tips for Starting a Franchise Business in Texas
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Quick Facts
- Area Type
- Urban
vs. National Average
Median Income
+20% vs. $74,580
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits