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Franchise Businesses Market: ZIP 78538

Opportunity Score

54 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 78538 is an urban area. with a population of 10,740 and household incomes below the national median ($38,904).

10,740

Population

$38,904

Median Income

-48% vs. national

Urban

Area Type

Median Age: 34.2 — mixed-age market, broad menu appeal.

College-Educated: 6.5% — value-focused market, keep prices competitive.

Local cost levels affect space, labor, and operating expenses.

$930

2BR Fair Market Rent

$586

Median Gross Rent

$87 K

Median Home Value

Bank Branches

$5.4 K deposits

Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Median income sits at $38,904. Price sensitivity is real. Build your model around volume or keep overhead minimal.