Franchise Businesses Market: ZIP 78852
Opportunity Score
56
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 78852 is an urban area with low foot traffic. with a population of 56,933 and household incomes near the national median ($52,295).
Area Profile
56,933
Population
$52,295
Median Income
-30% vs. national
Urban
Area Type
8.6/20
Foot Traffic
Car-Dependent
Median Age: 29.9 —
young market, strong street food demand.
College-Educated: 8.9% —
value-focused market, keep prices competitive.
Competition
Franchise Businesses and related businesses in ZIP 78852.
6
Business Consultants
1.1 per 10K residents
19
Small Business Lenders
3.3 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$930
2BR Fair Market Rent
$789
Median Gross Rent
$150 K
Median Home Value
11
Bank Branches
$1.1 M deposits
Tips for Starting a Franchise Business in Texas
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- Related Businesses
- 25
- Bank Branches
- 11
vs. National Average
Median Income
-30% vs. $74,580
Walkability
-1.9 pts vs. national avg
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits