Franchise Businesses Market: ZIP 79928
Opportunity Score
56
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 79928 is an urban area with low foot traffic. with a population of 82,792 and household incomes near the national median ($73,704).
Area Profile
82,792
Population
$73,704
Median Income
-1% vs. national
Urban
Area Type
4.0/20
Foot Traffic
Very Car-Dependent
Median Age: 29.6 —
young market, strong street food demand.
College-Educated: 13.4% —
value-focused market, keep prices competitive.
Competition
Franchise Businesses and related businesses in ZIP 79928.
7
Business Consultants
0.8 per 10K residents
3
Small Business Lenders
0.4 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,270
2BR Fair Market Rent
$1,145
Median Gross Rent
$190 K
Median Home Value
2
Bank Branches
$73 K deposits
Tips for Starting a Franchise Business in Texas
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Related Businesses
- 10
- Bank Branches
- 2
vs. National Average
Median Income
-1% vs. $74,580
Walkability
-6.5 pts vs. national avg
Nearby Markets
79836
10.0 mi
Pop: 7,481
$56,052
79927
11.3 mi
Pop: 43,126
$51,735
Walk: 8.0
79849
12.5 mi
Pop: 13,582
$45,067
Walk: 4.1
79938
13.3 mi
Pop: 97,851
$75,801
Walk: 6.2
79838
13.6 mi
Pop: 4,813
$43,413
79936
14.1 mi
Pop: 104,427
$64,958
Walk: 12.5
79907
14.7 mi
Pop: 47,850
$41,901
Walk: 12.4
79935
16.1 mi
Pop: 19,073
$65,000
Walk: 13.9
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits