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Franchise Businesses Market: ZIP 84005

Opportunity Score
92 / 100 Excellent
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 84005 is an urban area. with a population of 49,116 and household incomes well above the national median ($105,576).

Area Profile

49,116
Population
$105,576
Median Income
+42% vs. national
Urban
Area Type
Median Age: 22.0 — young market, strong street food demand.
College-Educated: 17.8% — value-focused market, keep prices competitive.

Competition

Franchise Businesses and related businesses in ZIP 84005.

14
Business Consultants
2.9 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,840
2BR Fair Market Rent
$1,995
Median Gross Rent
$470 K
Median Home Value

Tips for Starting a Franchise Business in Utah

  • Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
  • Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
  • Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
  • Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
  • The median income here is $105,576. That gives you pricing room most markets don't offer. Don't underprice.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits