Franchise Businesses Market: ZIP 87102
Opportunity Score
63
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 87102 is an urban area with high foot traffic. with a population of 20,258 and household incomes below the national median ($37,276).
Area Profile
20,258
Population
$37,276
Median Income
-50% vs. national
Urban
Area Type
15.8/20
Foot Traffic
Very Walkable
Median Age: 36.0 —
mixed-age market, broad menu appeal.
College-Educated: 24.6% —
value-focused market, keep prices competitive.
Competition
Franchise Businesses and related businesses in ZIP 87102.
12
Business Consultants
5.9 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,210
2BR Fair Market Rent
$868
Median Gross Rent
$170 K
Median Home Value
8
Bank Branches
$5.4 M deposits
Tips for Starting a Franchise Business in New Mexico
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
- Median income sits at $37,276. Price sensitivity is real. Build your model around volume or keep overhead minimal.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Walkable
- Related Businesses
- 12
- Bank Branches
- 8
vs. National Average
Median Income
-50% vs. $74,580
Walkability
+5.3 pts vs. national avg
Nearby Markets
87101
1.0 mi
Pop: 0
87104
2.4 mi
Pop: 13,369
$67,714
Walk: 16.3
87107
3.8 mi
Pop: 26,993
$59,663
Walk: 13.5
87108
4.8 mi
Pop: 35,985
$39,578
Walk: 14.4
87110
5.1 mi
Pop: 40,142
$63,593
Walk: 14.2
87106
5.8 mi
Pop: 26,815
$51,079
Walk: 12.0
87116
6.3 mi
Pop: 3,953
$78,877
87105
6.6 mi
Pop: 54,215
$49,928
Walk: 12.0
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits