Franchise Businesses Market: ZIP 91204
Opportunity Score
75
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 91204 is an urban area with moderate foot traffic. with a population of 18,847 and household incomes near the national median ($72,906).
Area Profile
18,847
Population
$72,906
Median Income
-2% vs. national
Urban
Area Type
14.9/20
Foot Traffic
Very Car-Dependent
Median Age: 37.9 —
mixed-age market, broad menu appeal.
College-Educated: 27.0% —
balanced market for quality & value.
Competition
Franchise Businesses and related businesses in ZIP 91204.
12
Business Consultants
6.4 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$2,820
2BR Fair Market Rent
$1,924
Median Gross Rent
$750 K
Median Home Value
2
Bank Branches
$460 K deposits
Tips for Starting a Franchise Business in California
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Related Businesses
- 12
- Bank Branches
- 2
vs. National Average
Median Income
-2% vs. $74,580
Walkability
+4.4 pts vs. national avg
Nearby Markets
91210
0.7 mi
Pop: 334
$102,721
Walk: 15.8
91205
1.0 mi
Pop: 34,890
$59,005
Walk: 14.6
91203
1.2 mi
Pop: 16,482
$77,925
Walk: 15.8
90039
1.6 mi
Pop: 28,572
$105,578
Walk: 15.0
90027
2.5 mi
Pop: 46,049
$90,532
Walk: 14.5
91207
2.5 mi
Pop: 10,626
$108,196
Walk: 13.1
90065
2.9 mi
Pop: 45,075
$92,903
Walk: 13.2
91201
3.1 mi
Pop: 22,261
$74,980
Walk: 13.2
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits