Franchise Businesses Market: ZIP 94964
Opportunity Score
52
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 94964 is an urban area with moderate foot traffic.
Area Profile
2,115
Population
Urban
Area Type
10.5/20
Foot Traffic
Walkable
Median Age: 48.0 —
older demographic, may prefer sit-down options.
College-Educated: 1.5% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$3,340
2BR Fair Market Rent
Tips for Starting a Franchise Business in California
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
vs. National Average
Walkability
+0.0 pts vs. national avg
Nearby Markets
94925
1.3 mi
Pop: 10,101
$220,771
94901
2.9 mi
Pop: 41,095
$108,837
Walk: 11.4
94939
3.1 mi
Pop: 7,372
$182,743
Walk: 13.2
94920
4.2 mi
Pop: 12,682
$238,304
Walk: 11.1
94904
4.2 mi
Pop: 13,043
$161,875
Walk: 13.4
94957
5.2 mi
Pop: 2,151
$250,001
94801
6.5 mi
Pop: 33,564
$75,786
Walk: 13.7
94960
7.2 mi
Pop: 15,891
$172,332
Walk: 12.6
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits