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Franchise Businesses Market: ZIP 96744

Opportunity Score

85 / 100 Excellent

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 96744 is an urban area with moderate foot traffic. with a population of 56,245 and household incomes well above the national median ($129,263).

56,245

Population

$129,263

Median Income

+73% vs. national

Urban

Area Type

11.0/20

Foot Traffic

Walkable

Median Age: 44.4 — older demographic, may prefer sit-down options.

College-Educated: 29.4% — balanced market for quality & value.

Local cost levels affect space, labor, and operating expenses.

$2,850

2BR Fair Market Rent

$2,410

Median Gross Rent

$1 M

Median Home Value

Bank Branches

$1.2 M deposits

Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
The median income here is $129,263. That gives you pricing room most markets don't offer. Don't underprice.