Franchise Businesses Market: ZIP 97701
Opportunity Score
76
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 97701 is an urban area. with a population of 42,543 and household incomes above the national median ($77,969).
Area Profile
42,543
Population
$77,969
Median Income
+5% vs. national
Urban
Area Type
Median Age: 37.2 —
mixed-age market, broad menu appeal.
College-Educated: 30.0% —
balanced market for quality & value.
Competition
Franchise Businesses and related businesses in ZIP 97701.
14
Business Consultants
3.3 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,680
2BR Fair Market Rent
$1,700
Median Gross Rent
$570 K
Median Home Value
11
Bank Branches
$1.1 M deposits
Tips for Starting a Franchise Business in Oregon
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Quick Facts
- Area Type
- Urban
- Related Businesses
- 14
- Bank Branches
- 11
vs. National Average
Median Income
+5% vs. $74,580
Check Another Market
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits