Franchise Businesses Market: ZIP 97846
Opportunity Score
44
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 97846 is an rural area with low foot traffic. with a population of 2,259 and household incomes near the national median ($69,167).
Area Profile
2,259
Population
$69,167
Median Income
-7% vs. national
Rural
Area Type
6.7/20
Foot Traffic
Car-Dependent
Median Age: 55.9 —
older demographic, may prefer sit-down options.
College-Educated: 31.6% —
balanced market for quality & value.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,350
2BR Fair Market Rent
$1,011
Median Gross Rent
$370 K
Median Home Value
1
Bank Branches
$73 K deposits
Quick Facts
- Area Type
- Rural
- Foot Traffic
- Car-Dependent
- Bank Branches
- 1
vs. National Average
Median Income
-7% vs. $74,580
Walkability
-3.8 pts vs. national avg
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits