Franchise Businesses Market: ZIP 98837
Opportunity Score
57
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 98837 is an suburban area with low foot traffic. with a population of 47,399 and household incomes near the national median ($70,732).
Area Profile
47,399
Population
$70,732
Median Income
-5% vs. national
Suburban
Area Type
5.5/20
Foot Traffic
Very Car-Dependent
Median Age: 35.3 —
mixed-age market, broad menu appeal.
College-Educated: 13.1% —
value-focused market, keep prices competitive.
Competition
Franchise Businesses and related businesses in ZIP 98837.
5
Business Consultants
1.1 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,210
2BR Fair Market Rent
$1,128
Median Gross Rent
$290 K
Median Home Value
8
Bank Branches
$900 K deposits
Quick Facts
- Area Type
- Suburban
- Foot Traffic
- Very Car-Dependent
- Related Businesses
- 5
- Bank Branches
- 8
vs. National Average
Median Income
-5% vs. $74,580
Walkability
-5.0 pts vs. national avg
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits