Franchise Businesses Market: ZIP 25504
Opportunity Score
66
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 25504 is an urban area. with a population of 12,197 and household incomes near the national median ($59,577).
Area Profile
12,197
Population
$59,577
Median Income
-20% vs. national
Urban
Area Type
Median Age: 39.3 —
mixed-age market, broad menu appeal.
College-Educated: 22.6% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,000
2BR Fair Market Rent
$885
Median Gross Rent
$180 K
Median Home Value
7
Bank Branches
$420 K deposits
Tips for Starting a Franchise Business in West Virginia
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Quick Facts
- Area Type
- Urban
- Bank Branches
- 7
vs. National Average
Median Income
-20% vs. $74,580
Nearby Markets
25559
4.5 mi
Pop: 1,501
$33,438
Walk: 3.2
25702
5.1 mi
Pop: 7,164
$39,225
Walk: 5.1
25545
6.4 mi
Pop: 5,005
$89,712
Walk: 4.8
25705
6.7 mi
Pop: 20,668
$60,608
Walk: 8.4
25571
9.0 mi
Pop: 1,874
$53,512
Walk: 4.7
25701
9.4 mi
Pop: 21,860
$51,671
Walk: 9.4
45669
10.4 mi
Pop: 10,085
$65,824
Walk: 6.1
25703
10.7 mi
Pop: 4,963
$25,457
Walk: 10.6
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits