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Franchise Businesses Market: ZIP 52302

Opportunity Score

77 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 52302 is an urban area with moderate foot traffic. with a population of 42,732 and household incomes above the national median ($87,463).

42,732

Population

$87,463

Median Income

+17% vs. national

Urban

Area Type

14.0/20

Foot Traffic

Walkable

Median Age: 40.7 — older demographic, may prefer sit-down options.

College-Educated: 27.6% — balanced market for quality & value.

Franchise Businesses and related businesses in ZIP 52302.

Business Consultants

2.1 per 10K residents

Local cost levels affect space, labor, and operating expenses.

$940

2BR Fair Market Rent

$963

Median Gross Rent

$230 K

Median Home Value

Bank Branches

$1.1 M deposits

Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.