Franchise Businesses Market: ZIP 52402
Opportunity Score
72
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 52402 is an urban area with moderate foot traffic. with a population of 43,076 and household incomes near the national median ($71,319).
Area Profile
43,076
Population
$71,319
Median Income
-4% vs. national
Urban
Area Type
14.6/20
Foot Traffic
Very Car-Dependent
Median Age: 35.9 —
mixed-age market, broad menu appeal.
College-Educated: 27.1% —
balanced market for quality & value.
Competition
Franchise Businesses and related businesses in ZIP 52402.
15
Business Consultants
3.5 per 10K residents
3
Small Business Lenders
0.7 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,040
2BR Fair Market Rent
$992
Median Gross Rent
$190 K
Median Home Value
12
Bank Branches
$850 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Related Businesses
- 18
- Bank Branches
- 12
vs. National Average
Median Income
-4% vs. $74,580
Walkability
+4.1 pts vs. national avg
Nearby Markets
52233
2.6 mi
Pop: 7,008
$66,497
Walk: 13.4
52401
3.3 mi
Pop: 2,192
$40,675
52328
3.4 mi
Pop: 2,861
$132,833
52411
5.3 mi
Pop: 8,357
$164,972
Walk: 8.9
52405
6.6 mi
Pop: 25,889
$65,352
Walk: 13.5
52404
7.2 mi
Pop: 42,582
$62,304
Walk: 10.4
52341
7.2 mi
Pop: 1,372
$79,453
Walk: 5.8
52302
7.4 mi
Pop: 42,732
$87,463
Walk: 14.0
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits