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Home ZIP 84601

Franchise Businesses Market: ZIP 84601

Opportunity Score
64 / 100 Good
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 84601 is an urban area with moderate foot traffic. with a population of 32,871 and household incomes near the national median ($64,758).

Area Profile

32,871
Population
$64,758
Median Income
-13% vs. national
Urban
Area Type
10.6/20
Foot Traffic
Walkable
Median Age: 25.7 — young market, strong street food demand.
College-Educated: 17.7% — value-focused market, keep prices competitive.

Competition

Franchise Businesses and related businesses in ZIP 84601.

10
Business Consultants
3.0 per 10K residents
5
Small Business Lenders
1.5 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,210
2BR Fair Market Rent
$1,173
Median Gross Rent
$370 K
Median Home Value
9
Bank Branches
$2.1 M deposits

Tips for Starting a Franchise Business in Utah

  • Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
  • Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
  • Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
  • Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits