Franchise Businesses Market: ZIP 84604
Opportunity Score
71
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 84604 is an urban area with moderate foot traffic. with a population of 43,749 and household incomes near the national median ($74,522).
Area Profile
43,749
Population
$74,522
Median Income
+0% vs. national
Urban
Area Type
12.8/20
Foot Traffic
Walkable
Median Age: 23.6 —
young market, strong street food demand.
College-Educated: 23.6% —
value-focused market, keep prices competitive.
Competition
Franchise Businesses and related businesses in ZIP 84604.
45
Business Consultants
10.3 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,300
2BR Fair Market Rent
$1,128
Median Gross Rent
$520 K
Median Home Value
6
Bank Branches
$4.2 M deposits
Tips for Starting a Franchise Business in Utah
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Related Businesses
- 45
- Bank Branches
- 6
vs. National Average
Median Income
+0% vs. $74,580
Walkability
+2.3 pts vs. national avg
Nearby Markets
84097
6.7 mi
Pop: 22,024
$97,034
Walk: 14.3
84602
6.7 mi
Pop: 2,115
$31,250
84606
7.9 mi
Pop: 35,931
$52,110
Walk: 12.9
84062
8.5 mi
Pop: 47,489
$101,584
Walk: 9.9
84057
9.2 mi
Pop: 37,620
$80,184
Walk: 14.8
84058
10.0 mi
Pop: 34,706
$71,474
Walk: 13.7
84042
10.3 mi
Pop: 11,570
$104,840
Walk: 6.3
84601
10.3 mi
Pop: 32,871
$64,758
Walk: 10.6
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits