Franchise Businesses Market: ZIP 88001
Opportunity Score
51
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 88001 is an urban area with low foot traffic. with a population of 38,972 and household incomes below the national median ($32,978).
Area Profile
38,972
Population
$32,978
Median Income
-56% vs. national
Urban
Area Type
9.3/20
Foot Traffic
Very Car-Dependent
Median Age: 27.4 —
young market, strong street food demand.
College-Educated: 15.8% —
value-focused market, keep prices competitive.
Competition
Franchise Businesses and related businesses in ZIP 88001.
11
Small Business Lenders
2.8 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,060
2BR Fair Market Rent
$797
Median Gross Rent
$160 K
Median Home Value
11
Bank Branches
$1.2 M deposits
Tips for Starting a Franchise Business in New Mexico
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
- Median income sits at $32,978. Price sensitivity is real. Build your model around volume or keep overhead minimal.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Related Businesses
- 11
- Bank Branches
- 11
vs. National Average
Median Income
-56% vs. $74,580
Walkability
-1.2 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the FranchiseBudget calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits