Franchise Businesses Market: ZIP 88011
Opportunity Score
61
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 88011 is an urban area with low foot traffic. with a population of 31,143 and household incomes above the national median ($75,139).
Area Profile
31,143
Population
$75,139
Median Income
+1% vs. national
Urban
Area Type
6.3/20
Foot Traffic
Car-Dependent
Median Age: 45.0 —
older demographic, may prefer sit-down options.
College-Educated: 39.2% —
balanced market for quality & value.
Competition
Franchise Businesses and related businesses in ZIP 88011.
6
Business Consultants
1.9 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,190
2BR Fair Market Rent
$1,053
Median Gross Rent
$320 K
Median Home Value
16
Bank Branches
$1.4 M deposits
Tips for Starting a Franchise Business in New Mexico
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- Related Businesses
- 6
- Bank Branches
- 16
vs. National Average
Median Income
+1% vs. $74,580
Walkability
-4.2 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the FranchiseBudget calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits