Franchise Businesses Market: ZIP 01264
Opportunity Score
27
/ 100
Challenging
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 01264 is an rural area with low foot traffic. with a population of 184 and household incomes above the national median ($85,313).
Area Profile
184
Population
$85,313
Median Income
+14% vs. national
Rural
Area Type
3.1/20
Foot Traffic
Very Car-Dependent
Median Age: 63.5 —
older demographic, may prefer sit-down options.
College-Educated: 48.4% —
strong appetite for artisan/specialty food.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,860
2BR Fair Market Rent
$1,071
Median Gross Rent
$670 K
Median Home Value
Tips for Starting a Franchise Business in Massachusetts
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
- This is a rural ZIP. Your customer radius is wider, marketing costs are lower, but you'll work harder for each lead.
Quick Facts
- Area Type
- Rural
- Foot Traffic
- Very Car-Dependent
vs. National Average
Median Income
+14% vs. $74,580
Walkability
-7.4 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the FranchiseBudget calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits