Franchise Businesses Market: ZIP 01851
Opportunity Score
80
/ 100
Excellent
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 01851 is an urban area with high foot traffic. with a population of 32,308 and household incomes above the national median ($87,962).
Area Profile
32,308
Population
$87,962
Median Income
+18% vs. national
Urban
Area Type
15.1/20
Foot Traffic
Very Walkable
Median Age: 35.6 —
mixed-age market, broad menu appeal.
College-Educated: 22.1% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$2,100
2BR Fair Market Rent
$1,686
Median Gross Rent
$430 K
Median Home Value
4
Bank Branches
$610 K deposits
Tips for Starting a Franchise Business in Massachusetts
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Walkable
- Bank Branches
- 4
vs. National Average
Median Income
+18% vs. $74,580
Walkability
+4.6 pts vs. national avg
Nearby Markets
01854
1.7 mi
Pop: 28,808
$70,397
Walk: 14.2
01852
2.9 mi
Pop: 36,700
$77,058
Walk: 14.5
01824
2.9 mi
Pop: 26,628
$141,337
Walk: 10.1
01850
3.0 mi
Pop: 16,983
$67,581
Walk: 12.8
01863
4.2 mi
Pop: 9,592
$136,284
Walk: 9.0
01862
4.4 mi
Pop: 11,703
$131,214
Walk: 7.5
01826
4.4 mi
Pop: 32,373
$111,451
Walk: 9.9
01741
6.5 mi
Pop: 5,209
$250,001
Walk: 5.3
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits