Franchise Businesses Market: ZIP 02723
Opportunity Score
61
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 02723 is an urban area with moderate foot traffic. with a population of 17,111 and household incomes below the national median ($41,789).
Area Profile
17,111
Population
$41,789
Median Income
-44% vs. national
Urban
Area Type
14.8/20
Foot Traffic
Very Car-Dependent
Median Age: 35.6 —
mixed-age market, broad menu appeal.
College-Educated: 8.5% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,530
2BR Fair Market Rent
$1,058
Median Gross Rent
$310 K
Median Home Value
2
Bank Branches
$100 K deposits
Tips for Starting a Franchise Business in Massachusetts
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
- Median income sits at $41,789. Price sensitivity is real. Build your model around volume or keep overhead minimal.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Bank Branches
- 2
vs. National Average
Median Income
-44% vs. $74,580
Walkability
+4.3 pts vs. national avg
Nearby Markets
02721
1.7 mi
Pop: 25,922
$50,666
Walk: 14.8
02720
2.9 mi
Pop: 31,063
$62,907
Walk: 14.5
02724
3.2 mi
Pop: 18,758
$49,809
Walk: 14.8
02725
4.3 mi
Pop: 2,300
$127,228
02726
4.7 mi
Pop: 15,946
$110,427
Walk: 10.1
02878
6.8 mi
Pop: 16,260
$99,542
Walk: 8.3
02790
7.3 mi
Pop: 16,725
$100,617
Walk: 7.3
02777
7.3 mi
Pop: 17,231
$116,627
Walk: 8.6
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits