Franchise Businesses Market: ZIP 07012
Opportunity Score
84
/ 100
Excellent
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 07012 is an urban area with moderate foot traffic. with a population of 15,153 and household incomes well above the national median ($100,341).
Area Profile
15,153
Population
$100,341
Median Income
+35% vs. national
Urban
Area Type
14.3/20
Foot Traffic
Very Car-Dependent
Median Age: 38.4 —
mixed-age market, broad menu appeal.
College-Educated: 29.2% —
balanced market for quality & value.
Competition
Franchise Businesses and related businesses in ZIP 07012.
8
Business Consultants
5.3 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$2,030
2BR Fair Market Rent
$1,695
Median Gross Rent
$460 K
Median Home Value
4
Bank Branches
$830 K deposits
Tips for Starting a Franchise Business in New Jersey
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
- The median income here is $100,341. That gives you pricing room most markets don't offer. Don't underprice.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Related Businesses
- 8
- Bank Branches
- 4
vs. National Average
Median Income
+35% vs. $74,580
Walkability
+3.8 pts vs. national avg
Nearby Markets
07110
1.8 mi
Pop: 29,746
$115,215
Walk: 14.4
07013
1.8 mi
Pop: 29,419
$119,291
Walk: 14.8
07014
2.0 mi
Pop: 4,867
$138,222
07055
2.3 mi
Pop: 69,651
$56,780
Walk: 14.9
07011
2.6 mi
Pop: 38,817
$73,589
Walk: 15.5
07043
2.8 mi
Pop: 13,502
$250,001
Walk: 12.9
07003
3.2 mi
Pop: 52,921
$98,805
Walk: 13.8
07503
3.5 mi
Pop: 19,567
$60,295
Walk: 13.4
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits