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Home ZIP 07018

Franchise Businesses Market: ZIP 07018

Opportunity Score
68 / 100 Good
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 07018 is an urban area with moderate foot traffic. with a population of 28,261 and household incomes near the national median ($59,039).

Area Profile

28,261
Population
$59,039
Median Income
-21% vs. national
Urban
Area Type
14.1/20
Foot Traffic
Very Car-Dependent
Median Age: 38.4 — mixed-age market, broad menu appeal.
College-Educated: 17.1% — value-focused market, keep prices competitive.

Competition

Franchise Businesses and related businesses in ZIP 07018.

3
Business Consultants
1.1 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,840
2BR Fair Market Rent
$1,410
Median Gross Rent
$310 K
Median Home Value
3
Bank Branches
$150 K deposits

Tips for Starting a Franchise Business in New Jersey

  • Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
  • Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
  • Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
  • Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits