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Franchise Businesses Market: ZIP 07311

Opportunity Score
74 / 100 Good
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 07311 is an urban area. with a population of 1,954 and household incomes well above the national median ($179,928).

Area Profile

1,954
Population
$179,928
Median Income
+141% vs. national
Urban
Area Type
Median Age: 30.2 — mixed-age market, broad menu appeal.
College-Educated: 85.4% — strong appetite for artisan/specialty food.

Competition

Franchise Businesses and related businesses in ZIP 07311.

7
Business Consultants
35.8 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$3,450
2BR Fair Market Rent
$3,501
Median Gross Rent
2
Bank Branches
$23 M deposits

Tips for Starting a Franchise Business in New Jersey

  • Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
  • Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
  • Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
  • Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
  • The median income here is $179,928. That gives you pricing room most markets don't offer. Don't underprice.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits