Franchise Businesses Market: ZIP 07661
Opportunity Score
89
/ 100
Excellent
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 07661 is an urban area with moderate foot traffic. with a population of 12,024 and household incomes well above the national median ($155,827).
Area Profile
12,024
Population
$155,827
Median Income
+109% vs. national
Urban
Area Type
13.7/20
Foot Traffic
Walkable
Median Age: 42.2 —
older demographic, may prefer sit-down options.
College-Educated: 49.1% —
strong appetite for artisan/specialty food.
Competition
Franchise Businesses and related businesses in ZIP 07661.
6
Business Consultants
5.0 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$2,230
2BR Fair Market Rent
$1,811
Median Gross Rent
$640 K
Median Home Value
4
Bank Branches
$500 K deposits
Tips for Starting a Franchise Business in New Jersey
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
- The median income here is $155,827. That gives you pricing room most markets don't offer. Don't underprice.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Related Businesses
- 6
- Bank Branches
- 4
vs. National Average
Median Income
+109% vs. $74,580
Walkability
+3.2 pts vs. national avg
Nearby Markets
07646
1.5 mi
Pop: 16,882
$113,513
Walk: 13.9
07649
2.1 mi
Pop: 8,197
$214,736
Walk: 12.4
07607
2.4 mi
Pop: 10,042
$119,306
Walk: 15.0
07652
2.5 mi
Pop: 26,500
$139,707
Walk: 14.4
07601
2.7 mi
Pop: 45,768
$82,212
Walk: 14.7
07621
2.9 mi
Pop: 28,269
$124,083
Walk: 13.8
07662
3.0 mi
Pop: 5,820
$118,259
Walk: 16.0
07666
3.2 mi
Pop: 41,499
$134,311
Walk: 14.7
Check Another Market
Or estimate costs with the FranchiseBudget calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits