Franchise Businesses Market: ZIP 07728
Opportunity Score
80
/ 100
Excellent
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 07728 is an urban area with moderate foot traffic. with a population of 56,623 and household incomes well above the national median ($107,042).
Area Profile
56,623
Population
$107,042
Median Income
+44% vs. national
Urban
Area Type
10.8/20
Foot Traffic
Walkable
Median Age: 41.7 —
older demographic, may prefer sit-down options.
College-Educated: 31.4% —
balanced market for quality & value.
Competition
Franchise Businesses and related businesses in ZIP 07728.
22
Business Consultants
3.9 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$2,240
2BR Fair Market Rent
$1,941
Median Gross Rent
$490 K
Median Home Value
25
Bank Branches
$3.9 M deposits
Tips for Starting a Franchise Business in New Jersey
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
- The median income here is $107,042. That gives you pricing room most markets don't offer. Don't underprice.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Related Businesses
- 22
- Bank Branches
- 25
vs. National Average
Median Income
+44% vs. $74,580
Walkability
+0.3 pts vs. national avg
Nearby Markets
07726
5.7 mi
Pop: 44,698
$145,625
Walk: 11.0
07746
7.1 mi
Pop: 18,137
$186,885
Walk: 8.0
07731
7.7 mi
Pop: 39,924
$130,064
Walk: 8.7
07727
9.0 mi
Pop: 7,135
$131,125
Walk: 8.6
07722
9.3 mi
Pop: 9,977
$183,015
Walk: 7.4
07751
9.4 mi
Pop: 21,431
$172,576
Walk: 9.3
08527
9.5 mi
Pop: 58,366
$109,059
Walk: 6.5
08510
10.0 mi
Pop: 5,383
$201,875
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits