Franchise Businesses Market: ZIP 11778
Opportunity Score
80
/ 100
Excellent
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 11778 is an urban area with low foot traffic. with a population of 12,919 and household incomes well above the national median ($119,656).
Area Profile
12,919
Population
$119,656
Median Income
+60% vs. national
Urban
Area Type
8.3/20
Foot Traffic
Car-Dependent
Median Age: 38.9 —
mixed-age market, broad menu appeal.
College-Educated: 27.6% —
balanced market for quality & value.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$2,260
2BR Fair Market Rent
$1,948
Median Gross Rent
$410 K
Median Home Value
4
Bank Branches
$560 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- Bank Branches
- 4
vs. National Average
Median Income
+60% vs. $74,580
Walkability
-2.3 pts vs. national avg
Nearby Markets
11789
2.5 mi
Pop: 7,447
$140,665
Walk: 9.0
11764
2.8 mi
Pop: 12,530
$142,344
11786
3.4 mi
Pop: 6,348
$161,250
11953
4.0 mi
Pop: 13,383
$92,049
Walk: 6.9
11961
4.7 mi
Pop: 12,436
$86,134
Walk: 5.7
11766
5.7 mi
Pop: 11,481
$157,564
Walk: 7.1
11973
6.6 mi
Pop: 42
Walk: 5.5
11727
6.6 mi
Pop: 29,393
$101,515
Walk: 6.8
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits