Franchise Businesses Market: ZIP 11804
Opportunity Score
80
/ 100
Excellent
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 11804 is an urban area with low foot traffic. with a population of 4,613 and household incomes well above the national median ($159,145).
Area Profile
4,613
Population
$159,145
Median Income
+113% vs. national
Urban
Area Type
8.2/20
Foot Traffic
Car-Dependent
Median Age: 39.8 —
mixed-age market, broad menu appeal.
College-Educated: 46.8% —
strong appetite for artisan/specialty food.
Competition
Franchise Businesses and related businesses in ZIP 11804.
4
Business Consultants
8.7 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$2,950
2BR Fair Market Rent
$770 K
Median Home Value
Tips for Starting a Franchise Business in New York
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
- The median income here is $159,145. That gives you pricing room most markets don't offer. Don't underprice.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- Related Businesses
- 4
vs. National Average
Median Income
+113% vs. $74,580
Walkability
-2.3 pts vs. national avg
Nearby Markets
11803
2.0 mi
Pop: 30,219
$184,410
Walk: 12.5
11714
2.3 mi
Pop: 22,475
$123,679
11735
2.4 mi
Pop: 32,778
$146,190
Walk: 14.7
11747
3.7 mi
Pop: 19,826
$154,914
Walk: 11.8
11797
4.4 mi
Pop: 9,338
$183,472
Walk: 9.4
11801
4.7 mi
Pop: 41,792
$147,945
Walk: 14.3
11756
4.7 mi
Pop: 42,553
$139,901
Walk: 13.8
11762
5.2 mi
Pop: 22,447
$170,799
Walk: 13.0
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits