Franchise Businesses Market: ZIP 11978
Opportunity Score
75
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 11978 is an urban area with low foot traffic. with a population of 4,376 and household incomes well above the national median ($108,938).
Area Profile
4,376
Population
$108,938
Median Income
+46% vs. national
Urban
Area Type
7.6/20
Foot Traffic
Car-Dependent
Median Age: 47.1 —
older demographic, may prefer sit-down options.
College-Educated: 41.8% —
strong appetite for artisan/specialty food.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$2,620
2BR Fair Market Rent
$2,079
Median Gross Rent
$1 M
Median Home Value
5
Bank Branches
$560 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- Bank Branches
- 5
vs. National Average
Median Income
+46% vs. $74,580
Walkability
-2.9 pts vs. national avg
Nearby Markets
Check Another Market
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits