Franchise Businesses Market: ZIP 12779
Opportunity Score
35
/ 100
Challenging
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 12779 is an rural area with low foot traffic. with a population of 2,207 and household incomes below the national median ($48,914).
Area Profile
2,207
Population
$48,914
Median Income
-34% vs. national
Rural
Area Type
5.4/20
Foot Traffic
Very Car-Dependent
Median Age: 39.7 —
mixed-age market, broad menu appeal.
College-Educated: 10.1% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,000
2BR Fair Market Rent
$968
Median Gross Rent
$280 K
Median Home Value
1
Bank Branches
$90 K deposits
Quick Facts
- Area Type
- Rural
- Foot Traffic
- Very Car-Dependent
- Bank Branches
- 1
vs. National Average
Median Income
-34% vs. $74,580
Walkability
-5.1 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the FranchiseBudget calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits