Franchise Businesses Market: ZIP 12804
Opportunity Score
67
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 12804 is an urban area with low foot traffic. with a population of 28,175 and household incomes above the national median ($90,074).
Area Profile
28,175
Population
$90,074
Median Income
+21% vs. national
Urban
Area Type
6.8/20
Foot Traffic
Car-Dependent
Median Age: 47.6 —
older demographic, may prefer sit-down options.
College-Educated: 29.4% —
balanced market for quality & value.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,590
2BR Fair Market Rent
$1,209
Median Gross Rent
$280 K
Median Home Value
12
Bank Branches
$1.3 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- Bank Branches
- 12
vs. National Average
Median Income
+21% vs. $74,580
Walkability
-3.7 pts vs. national avg
Nearby Markets
12801
3.1 mi
Pop: 14,689
$70,019
Walk: 10.1
12803
4.9 mi
Pop: 8,915
$80,913
Walk: 9.7
12845
6.5 mi
Pop: 4,389
$95,583
Walk: 6.3
12846
7.4 mi
Pop: 3,007
$47,449
Walk: 4.5
12820
9.0 mi
Pop: 14
12839
9.0 mi
Pop: 13,618
$70,006
Walk: 8.6
12831
9.8 mi
Pop: 17,834
$100,833
12828
10.2 mi
Pop: 9,775
$77,776
Walk: 7.0
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits