Franchise Businesses Market: ZIP 12887
Opportunity Score
51
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 12887 is an rural area with low foot traffic. with a population of 4,629 and household incomes near the national median ($55,361).
Area Profile
4,629
Population
$55,361
Median Income
-26% vs. national
Rural
Area Type
5.0/20
Foot Traffic
Very Car-Dependent
Median Age: 38.3 —
mixed-age market, broad menu appeal.
College-Educated: 10.3% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,230
2BR Fair Market Rent
$991
Median Gross Rent
$120 K
Median Home Value
2
Bank Branches
$78 K deposits
Quick Facts
- Area Type
- Rural
- Foot Traffic
- Very Car-Dependent
- Bank Branches
- 2
vs. National Average
Median Income
-26% vs. $74,580
Walkability
-5.6 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the FranchiseBudget calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits