Franchise Businesses Market: ZIP 18431
Opportunity Score
60
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 18431 is an rural area with moderate foot traffic. with a population of 12,576 and household incomes near the national median ($55,323).
Area Profile
12,576
Population
$55,323
Median Income
-26% vs. national
Rural
Area Type
10.5/20
Foot Traffic
Walkable
Median Age: 45.6 —
older demographic, may prefer sit-down options.
College-Educated: 17.0% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,070
2BR Fair Market Rent
$1,013
Median Gross Rent
$220 K
Median Home Value
8
Bank Branches
$980 K deposits
Quick Facts
- Area Type
- Rural
- Foot Traffic
- Walkable
- Bank Branches
- 8
vs. National Average
Median Income
-26% vs. $74,580
Walkability
+0.0 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the FranchiseBudget calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits