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Franchise Businesses Market: ZIP 19801

Opportunity Score

57 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 19801 is an urban area with moderate foot traffic. with a population of 16,170 and household incomes below the national median ($44,505). There are 11 franchise businesses operations in ZIP 19801.

Area Profile

16,170

Population

$44,505

Median Income

-40% vs. national

Urban

Area Type

13.6/20

Foot Traffic

Walkable

Median Age: 35.0 — mixed-age market, broad menu appeal.

College-Educated: 18.5% — value-focused market, keep prices competitive.

Competition

Franchise Businesses and related businesses in ZIP 19801.

Franchise Businesses

Moderate — proven market

6.8 per 10K residents

Business Consultants

36.5 per 10K residents

Small Business Lenders

3.7 per 10K residents

What this means: Franchise Businesses are 14.5% of the relevant market in ZIP 19801 (11 vs. 65 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,560

2BR Fair Market Rent

$1,126

Median Gross Rent

$200 K

Median Home Value

Bank Branches

$270 M deposits

Tips for Starting a Franchise Business in Delaware

Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Median income sits at $44,505. Price sensitivity is real. Build your model around volume or keep overhead minimal.