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Franchise Businesses Market: ZIP 19808

Opportunity Score

62 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 19808 is an urban area with moderate foot traffic. with a population of 38,334 and household incomes above the national median ($92,883). There are 6 franchise businesses operations in ZIP 19808.

Area Profile

38,334

Population

$92,883

Median Income

+25% vs. national

Urban

Area Type

10.8/20

Foot Traffic

Walkable

Median Age: 43.6 — older demographic, may prefer sit-down options.

College-Educated: 30.5% — balanced market for quality & value.

Competition

Franchise Businesses and related businesses in ZIP 19808.

Franchise Businesses

Moderate — proven market

1.6 per 10K residents

Business Consultants

10.4 per 10K residents

What this means: Franchise Businesses are 13.0% of the relevant market in ZIP 19808 (6 vs. 40 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,760

2BR Fair Market Rent

$1,357

Median Gross Rent

$310 K

Median Home Value

Bank Branches

$110 M deposits

Tips for Starting a Franchise Business in Delaware

Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.