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Home ZIP 19968

Franchise Businesses Market: ZIP 19968

Opportunity Score
63 / 100 Good
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 19968 is an suburban area with low foot traffic. with a population of 14,791 and household incomes above the national median ($81,646).

Area Profile

14,791
Population
$81,646
Median Income
+9% vs. national
Suburban
Area Type
6.3/20
Foot Traffic
Car-Dependent
Median Age: 54.0 — older demographic, may prefer sit-down options.
College-Educated: 31.4% — balanced market for quality & value.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,500
2BR Fair Market Rent
$1,408
Median Gross Rent
$420 K
Median Home Value
2
Bank Branches
$150 K deposits

Tips for Starting a Franchise Business in Delaware

  • Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
  • Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
  • Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
  • Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits