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Franchise Businesses Market: ZIP 20854

Opportunity Score

67 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 20854 is an urban area with moderate foot traffic. with a population of 49,694 and household incomes well above the national median ($250,001). There are 4 franchise businesses operations in ZIP 20854.

Area Profile

49,694

Population

$250,001

Median Income

+235% vs. national

Urban

Area Type

10.4/20

Foot Traffic

Walkable

Median Age: 47.6 — older demographic, may prefer sit-down options.

College-Educated: 58.9% — strong appetite for artisan/specialty food.

Competition

Franchise Businesses and related businesses in ZIP 20854.

Franchise Businesses

Low competition — room to establish

0.8 per 10K residents

Business Consultants

17.3 per 10K residents

What this means: Franchise Businesses are 4.4% of the relevant market in ZIP 20854 (4 vs. 86 related businesses). Moderate presence with proven demand and room for new operators.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$3,470

2BR Fair Market Rent

$3,180

Median Gross Rent

$1.1 M

Median Home Value

Bank Branches

$7.6 M deposits

Tips for Starting a Franchise Business in Maryland

Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
The median income here is $250,001. That gives you pricing room most markets don't offer. Don't underprice.