FranchiseBudget
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Home ZIP 21023

Franchise Businesses Market: ZIP 21023

Opportunity Score
30 / 100 Challenging
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 21023 is an urban area. with a population of 83 and household incomes above the national median ($81,438).

Area Profile

83
Population
$81,438
Median Income
+9% vs. national
Urban
Area Type
Median Age: 62.1 — older demographic, may prefer sit-down options.
College-Educated: 18.1% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,960
2BR Fair Market Rent
$630 K
Median Home Value

Tips for Starting a Franchise Business in Maryland

  • Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
  • Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
  • Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
  • Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits