Franchise Businesses Market: ZIP 22030
Opportunity Score
87
/ 100
Excellent
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 22030 is an urban area with moderate foot traffic. with a population of 60,855 and household incomes well above the national median ($139,885).
Area Profile
60,855
Population
$139,885
Median Income
+88% vs. national
Urban
Area Type
12.3/20
Foot Traffic
Walkable
Median Age: 34.5 —
mixed-age market, broad menu appeal.
College-Educated: 41.6% —
strong appetite for artisan/specialty food.
Competition
Franchise Businesses and related businesses in ZIP 22030.
52
Business Consultants
8.5 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$2,690
2BR Fair Market Rent
$2,242
Median Gross Rent
$700 K
Median Home Value
15
Bank Branches
$6.9 M deposits
Tips for Starting a Franchise Business in Virginia
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
- The median income here is $139,885. That gives you pricing room most markets don't offer. Don't underprice.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Related Businesses
- 52
- Bank Branches
- 15
vs. National Average
Median Income
+88% vs. $74,580
Walkability
+1.8 pts vs. national avg
Nearby Markets
22035
2.0 mi
Pop: 0
Walk: 15.3
22032
3.7 mi
Pop: 29,172
$175,913
Walk: 12.1
22033
4.0 mi
Pop: 38,676
$134,532
Walk: 12.9
22124
4.1 mi
Pop: 18,915
$216,712
Walk: 10.0
20124
5.2 mi
Pop: 14,557
$218,942
Walk: 11.6
22015
5.5 mi
Pop: 44,730
$166,016
Walk: 12.3
22031
5.7 mi
Pop: 36,586
$129,743
Walk: 13.1
22181
5.9 mi
Pop: 15,529
$212,156
Walk: 11.4
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits