Franchise Businesses Market: ZIP 22314
Opportunity Score
73
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 22314 is an urban area with high foot traffic. with a population of 35,696 and household incomes well above the national median ($144,359). There are 3 franchise businesses operations in ZIP 22314.
Area Profile
35,696
Population
$144,359
Median Income
+94% vs. national
Urban
Area Type
16.3/20
Foot Traffic
Very Walkable
Median Age: 39.5 —
mixed-age market, broad menu appeal.
College-Educated: 65.7% —
strong appetite for artisan/specialty food.
Competition
Franchise Businesses and related businesses in ZIP 22314.
3
Franchise Businesses
Low competition — room to establish
0.8 per 10K residents
132
Business Consultants
37.0 per 10K residents
What this means:
Franchise Businesses are 2.2% of the relevant market in ZIP 22314 (3 vs. 132 related businesses).
Franchise Businesses are underrepresented — customers have few options, but related business presence proves local demand.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$3,250
2BR Fair Market Rent
$2,312
Median Gross Rent
$860 K
Median Home Value
21
Bank Branches
$3.9 M deposits
Tips for Starting a Franchise Business in Virginia
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
- The median income here is $144,359. That gives you pricing room most markets don't offer. Don't underprice.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Walkable
- Franchise Businesses
- 3
- Related Businesses
- 132
- Bank Branches
- 21
vs. National Average
Median Income
+94% vs. $74,580
Walkability
+5.8 pts vs. national avg
Nearby Markets
22301
0.9 mi
Pop: 13,830
$188,211
Walk: 17.0
22303
2.0 mi
Pop: 16,566
$103,822
Walk: 12.3
22305
2.1 mi
Pop: 17,721
$109,124
Walk: 14.5
22302
2.3 mi
Pop: 18,277
$127,037
Walk: 14.5
22307
2.5 mi
Pop: 10,205
$140,559
Walk: 12.9
20032
3.2 mi
Pop: 38,828
$48,146
Walk: 12.9
22206
3.3 mi
Pop: 20,678
$136,472
Walk: 13.8
22202
3.5 mi
Pop: 27,352
$141,933
Walk: 13.5
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits