Franchise Businesses Market: ZIP 22812
Opportunity Score
80
/ 100
Excellent
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 22812 is an urban area. with a population of 10,121 and household incomes above the national median ($83,858).
Area Profile
10,121
Population
$83,858
Median Income
+12% vs. national
Urban
Area Type
Median Age: 34.3 —
mixed-age market, broad menu appeal.
College-Educated: 23.9% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,370
2BR Fair Market Rent
$1,158
Median Gross Rent
$340 K
Median Home Value
6
Bank Branches
$460 K deposits
Tips for Starting a Franchise Business in Virginia
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Quick Facts
- Area Type
- Urban
- Bank Branches
- 6
vs. National Average
Median Income
+12% vs. $74,580
Nearby Markets
22843
8.3 mi
Pop: 2,870
$99,286
24486
9.0 mi
Pop: 3,444
$67,250
Walk: 4.8
24467
9.3 mi
Pop: 2,500
$92,165
22841
9.6 mi
Pop: 3,001
$75,978
22821
9.9 mi
Pop: 6,074
$81,667
Walk: 6.6
22801
10.3 mi
Pop: 39,870
$70,779
Walk: 14.2
22807
11.6 mi
Pop: 5,520
Walk: 14.7
24482
12.2 mi
Pop: 5,331
$72,693
Walk: 9.7
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits