Franchise Businesses Market: ZIP 23160
Opportunity Score
24
/ 100
Challenging
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 23160 is an urban area with low foot traffic.
Area Profile
1,325
Population
Urban
Area Type
3.2/20
Foot Traffic
Very Car-Dependent
Median Age: 40.8 —
older demographic, may prefer sit-down options.
College-Educated: 0.2% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,690
2BR Fair Market Rent
Tips for Starting a Franchise Business in Virginia
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
vs. National Average
Walkability
-7.3 pts vs. national avg
Nearby Markets
23039
3.2 mi
Pop: 1,101
$144,432
23102
5.5 mi
Pop: 3,323
$114,444
Walk: 3.3
23129
6.7 mi
Pop: 394
$138,365
23103
8.2 mi
Pop: 6,657
$134,563
23139
8.8 mi
Pop: 27,085
$109,231
Walk: 5.3
23063
11.0 mi
Pop: 5,728
$100,417
23146
11.1 mi
Pop: 3,300
$110,893
Walk: 5.1
23113
12.7 mi
Pop: 26,558
$150,673
Walk: 7.4
Check Another Market
Or estimate costs with the FranchiseBudget calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits