Franchise Businesses Market: ZIP 23224
Opportunity Score
63
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 23224 is an urban area with moderate foot traffic. with a population of 39,010 and household incomes below the national median ($49,263).
Area Profile
39,010
Population
$49,263
Median Income
-34% vs. national
Urban
Area Type
13.6/20
Foot Traffic
Walkable
Median Age: 34.3 —
mixed-age market, broad menu appeal.
College-Educated: 12.9% —
value-focused market, keep prices competitive.
Competition
Franchise Businesses and related businesses in ZIP 23224.
5
Business Consultants
1.3 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,490
2BR Fair Market Rent
$1,268
Median Gross Rent
$190 K
Median Home Value
1
Bank Branches
$19 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Related Businesses
- 5
- Bank Branches
- 1
vs. National Average
Median Income
-34% vs. $74,580
Walkability
+3.1 pts vs. national avg
Nearby Markets
23234
3.1 mi
Pop: 46,284
$63,630
Walk: 9.8
23225
3.3 mi
Pop: 42,223
$60,865
Walk: 12.2
23220
3.6 mi
Pop: 34,524
$56,681
Walk: 15.6
23284
3.7 mi
Pop: 2,239
Walk: 14.3
23219
3.7 mi
Pop: 3,856
$62,533
23298
4.0 mi
Pop: 170
Walk: 17.0
23221
4.0 mi
Pop: 14,180
$97,006
Walk: 14.5
23230
6.3 mi
Pop: 8,304
$71,189
Walk: 14.3
Check Another Market
Or estimate costs with the FranchiseBudget calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits