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Franchise Businesses Market: ZIP 23231

Opportunity Score

63 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 23231 is an urban area with low foot traffic. with a population of 37,949 and household incomes near the national median ($74,245).

37,949

Population

$74,245

Median Income

+0% vs. national

Urban

Area Type

7.7/20

Foot Traffic

Car-Dependent

Median Age: 42.9 — older demographic, may prefer sit-down options.

College-Educated: 21.4% — value-focused market, keep prices competitive.

Franchise Businesses and related businesses in ZIP 23231.

Business Consultants

1.3 per 10K residents

Local cost levels affect space, labor, and operating expenses.

$1,570

2BR Fair Market Rent

$1,272

Median Gross Rent

$270 K

Median Home Value

Bank Branches

$590 K deposits

Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.